Media conglomerates have achieved much of their global hegemonic influence through their success in niche marketing. Let us look into the media's "culture niche"--in which female beauty is defined and "sold" differently within individual cultures. A definition differing in meaning across time and location? How can we believe in something so...undefined?
So how does the media affect women in these various "culture niches" across the world? How can a woman be beautiful in one place or culture but not across the global society?
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